An AI Agent That Improves Your Website Copy

Ever wonder what happens when an AI agent analyzes HubSpot's homepage copy? (Of course you have, who hasn't?)

I've been playing with Agent AI’s Web Page Copy Editor agent lately, and I decided to point it at HubSpot's homepage. You know, for science. And maybe a tiny bit of constructive feedback for our marketing team (hi team! 👋).

What I found was fascinating — not because of what was wrong (spoiler: not much), but because of what could be even better.

First, let me tell you about this agent. It's pretty straightforward:

1. You give it any URL

2. It analyzes all the copy on the page

3. It suggests improvements that could make the content more effective

Here’s What I Found

When I analyzed HubSpot's homepage, some interesting patterns emerged:

Our hero message "Grow better with HubSpot" could be "Grow your business smarter with HubSpot". More specific, more actionable. Not bad, AI. Not bad.

It also suggested transforming "Your active front office. One customer platform." into "Your all-in-one customer platform for business growth." I actually like that one — it connects the what (platform) with the why (business growth).

The Small Details That Matter

But here's where it gets really interesting. The agent caught things that humans (even really good humans) often miss:

1. Message Clarity

   • "Solutions for every business" → "Tailored solutions for businesses of all sizes"

   • More specific, more inclusive, more valuable

2. Professional Polish

   • Found redundant language (like "Over 150M+" — we don't need both "over" and "+")

   • Suggested more confident support messaging

3. Validation Points

   • Sometimes, the agent surprises you by not suggesting any changes at all.

   • When it encounters copy that it thinks is already working well, it simply marks it with a "-" in the suggestions column.

Save Your Work (Because 3am Ideas Are Still Good at 3pm)

Oh, and here's a small “Action“ feature I added recently: You can save any analysis directly to Google Drive with one click.

Why did I add this feature? Two reasons:

1. I kept losing really good copy suggestions in my endless sea of browser tabs

2. I got tired of copying and pasting things into my notes at 3am

Here's how it works:

1. Connect your Google account in User > Integrations (one-time setup)

2. Run the analysis

3. Click "Save to Google Drive"

4. That's it. Really.

Sometimes the simplest features come from the most annoying problems. And losing good copy suggestions because you fell asleep before saving them is definitely an annoying problem.

Quick note: To use the Google Drive integration, you'll need a HubSpot account.

Why This Matters Now

In 2024, your website copy isn't just competing with other websites. It's up against:

• AI-generated content that's getting better every day

• Users who are increasingly sophisticated about spotting generic messaging

• Competitors who are constantly optimizing their copy

Every word needs to work harder than ever. Think about it this way: your website talks to every single visitor, works 24/7/365, never gets tired, and never goes off script. Shouldn't it be as good as it can possibly be?

Try It Yourself

You can try the agent yourself here: https://agent.ai/agent/web-copy-editor

It costs 1 credit per analysis (hot tip: you get 100 free credits when you sign up), which is probably the cheapest copy editor you'll ever hire.

Think about it: one credit could help you find the copy improvement that boosts your conversion rate by 1% — not bad for a few minutes of work.

And unlike human editors, it’s available for hire instantly, at any time, and does not mind if you completely ignore its suggestions.

Why did I build this? Because everyone can use a second pair of eyes on their copy. And sometimes those eyes might as well be AI-powered.

Hope you find it useful for your own website copy. All feedback is appreciated.

-Dharmesh

p.s. The best part about this copy editor is that it just provides suggestions. Use what resonates, ignore what doesn't — but you might just find things you would have never thought of yourself.